Hi, I'm Jaden, a professional recipe developer, food columnist and food photographer specializing in fast, fresh and easy recipes for the home cook. Most of my recipes are modern Asian! About meFast, fresh & easy recipes for the home cook.
Wednesday, February 16, 2011
I’m celebrating a birthday this month, my beloved SteamyKitchen.com turns 4 in the next few days. Actually, I think it has turned 4 already, but there were some really wacky first posts that I just had to hide from public view, well, let’s just say back then, the blog had an audience of ONE.
So, you can imagine the kind of (ahem) writing that went on a blog that I named “Steamy Kitchen.”
eeeehhhh…YEAH. We’ll keep those posts private for now. I wouldn’t want to taint my angelic aura of innocence with that kind of writing out on the loose!
Four years. Four blog years is like 17 regular business years, especially since I’ve dedicated a big chunk of my time to being a pioneer in the turning this little blog that started with an audience of one to now having the reach of millions of people each month.
It’s not easy being a pioneer, to stand up and take an oath of teaching everything I’ve learned (the good and the bad) to bloggers who want to be the same. The oldest food blog that I know of is only 8 years old! So you can imagine at our blogging conference, we’re essentially peers teaching peers, which is fantastic. There’s no stronger community than one that teaches and learns from each other.
I love sharing what I’ve learned in the past 4 years. I love spending hours studying, experimenting, making connections on how I can take my expertise and past business experience and marry that with the blog.
I love what I do. All of it. Okay, not so much the doing business tax stuff…but pretty much everything else, from developing recipes, snapping shots of food to creating strategies to turn my hobby into a dream job and also being on a never ending journey to learn as much as I can.
I teach at blogging seminars because I love building and fostering community. I teach because it’s the right thing to do. I teach because I’m insanely talented in a very narrow area and I’m good at what I do. Outside of the kitchen, I’m a branding and business madwoman rock star.
But there’s a risk to teaching. It absolutely takes guts to stand up in front of other bloggers, have a very distinct point of view and throw out expert advice.
I put it all out there and when I speak, I get so amped and filled with passion that I’m giving 1,000% of myself. THERE IS SO MUCH TO SAY! SO MUCH TO SHARE! Even writing this post, I can feel my body shifting, I’m sitting up on the edge of this chair and every once in a while I’m finding my feet dancing on their own! I want to teach others what’s worked for me and what’s failed miserably for me in the blogging world! Learn from my (very expensive) mistakes!
And the moment I sit down after the last applause, I instantly transform into a student. Diane taught me how to go from using my dSLR on fully automatic to 100% manual control while we shared a margarita in Mexico (oh and that photo of me up there? she snapped that on our last trip to SF!). I’ve learned beauty from Diana. I’ve learned oodles of loveliness from Elise. Ree teaches me sisterhood. Making a difference from Fed Up with Lunch, friendship from Monica and Smith Bites, energy from Kamran Marla and Garrett, creativity from Diamonds For Dessert. Storytelling from Lucy and David. I’ve learned so much from my friends, peers and fellow bloggers.
I may not always agree with what they say, but I nudge aside those thoughts and pluck out the gems. Oh my, are those gems bright and wonderful!
That’s the first lesson in food blogging.
The second? It’s that we’re all different and that’s what makes the community so great. We all blog for different reasons, have diverse talents and will absolutely go in different directions.
Some blogs are an art of expression
Some tell stories through photos.
Some love to snark.
Some love cooking on fire.
Whatever the reason, intention, focus or expertise….it’s all good. As Brooke from FoodWoolf has learned, Diversity is wonderful.
For me, my passion lies in 2 different spectrums – I absolutely am deeply, madly in love with teaching people how to cook recipes that are well….”fast, fresh and simple enough for tonight’s dinner.” Whether online, in print on television or in a magazine, it’s what feeds my soul.
The other is in the back side of blogging – the inner workings of what what goes on behind the scenes of a food blog, behind the pretty food photos, inspiring posts and great recipes. What drives my insanely fast-working mind is the intersection of blogging and business. Helping others build their dream career in food, whether it’s scoring their first cookbook deal or a regular television gig.
I’m not an expert on writing or being able to express my voice in words – which is why you’ll never hear me teach about either one of these topics! I’m going to share with you something that only a handful of my very close friends know – I have difficulty reading long blocks of text (my mind jumbles all the words together) and writing (I use voice recognition software to write)
While I lack in those abilities, God and Buddha have blessed me with one major talent that I would never trade anything for. It’s the gift of “making rain,” and having abundance in my life. I’m not talking about money, but I’m talking about a deep quest for learning, absorbing, mastering skills, applying strategies and “making shit happen.”
Thank you all for your friendship, love and cheerleadership (yes, that’s a word)
If you’re interested in learning more about blogging, I highly encourage you to attend a blogging seminar.
Techmunch Austin (March 11)
Food Blog Forum Orlando (April 9)
Food Styling and Photography Workshop Los Angeles (April 9)
Camp Blogaway (April 29-May 1)
Eat Write Retreat! D.C. (May 20-22)
BlogHer Food Atlanta (May 20-21)
FitBloggin (May 20-21)
IACP in Austin (June 1-4) *I’m giving away a few passes
Evo 2011 in Park City, Utah (July 7-9)
Big Summer Potluck (July 29-31)
Food and Light Boulder, Colorado (August 2-3)
BlogHer 2011, San Diego (August 5-6)
Food Blogger Connect in London (August 12-14)
Food Blogger Camp (next event not announced yet)
International Food Blogger Conference (New Orleans August 26-28; Santa Monica November 11-13)