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Cheri from The Watering Mouth here!
I had the pleasure of going to the Ben and Jerry’s corporate headquarters and the public tour facility in Vermont a couple weeks back in Jaden’s place and wanted to share the things that struck me as things you’d never know about this company unless you got the inside look! And because hey, when Ben and Jerry’s asks you to go eat ice cream for a few days…you say YESSSS!!!
And then, we’ll be giving away some awesomeness at the bottom of the post — so don’t forget to signup!!
As a social media geek user, I thought it was pretty awesome to hear about their social media strategies…especially the integration of Twitter + giving out FREE ICE CREAM. It’s like way back when Ben and Jerry started the company — one of their things was that they gave out free ice cream on special occasions, like Mother’s Day, their one year anniversary, etc. And now they have Free Cone Day every year, which I happened to partake in last week! They call this “trying to love our fans more than they love us.” I love that concept.
And so, they use Twitter in what they call “Sampling via Twitter”. Basically, they do a tour with a big van to a few major cities on the East and West coasts and give out free ice cream and let people tweet about it to request the truck come to their location. It creates a lot of viral buzz and goodwill with everyone by giving free ice cream. I love those kind of marketing strategies that really involve their customers in a grassroots kind of way.
AND THEN — at around noon on one of the days I was there, Jerry HIMSELF showed up and we got to hear him talk for a bit. I was so surprised to get to see him and also to hear the cool stuff he had to say. Some gems were:
And that being said, let’s get on with the giveaway, shall we?
(approximately $55 value)
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