TECHmunch Austin

Techcrunch…Tech”munch”….heehee…get it?

I love Babette.

She’s insanely smart and rocks the safety vest look pretty damn hard* (photo at end of post)

Babette is also the one-woman show behind BakeSpace – one of the best food communties online (go check it out!) While we were at Rancho La Puerta together earlier this month, she convinced me to sign up for South by Southwest in Austin TX by seducing me with visions of all-you-can-eat cupcakes parties. Somehow we went from “let’s party in Austin” to “hey let’s host a one-day blogging seminar!” I think a bottle of wine that we snuck into the ranch had something to do with it.

So, we’re on.

I have to give a hat tip to Babette and Natanya Anderson of (Austin-based food blogger) for organizing this entire panel and event. They’re doing all the hard work of making sure this seminar kicks ass. All I’ve done to contribute so far is committing to showing up! The cost is only $45 for a full day of learning and networking – now that’s a deal!

ooooh….and wait until you see who’s speaking!!! and are proud to present the first-ever TECHmunch workshop for food bloggers on Saturday, March 13th in Austin, Texas.

If you’re a food blogger, this intensive one day event will bring you up-to-speed on all the latest tools and tactics for building buzz, improving SEO, growing your audience and making money from your hard work.

The 5-hour intensive workshop will be followed by a networking mixer with more than 40 giveaway prizes including KitchenAid appliances, cookbooks and gourmet chocolate. It will also feature hors d’oeuvres from Chef Shawn Cirkiel (Parkside Restaurant), and each attendee will receive a nifty gift bag.

Event co-produced by Natanya Anderson of

See our Facebook Event Page

Our workshop menu will include:

  • Connecting the Who with the What – Keynote by Cathy Brooks, Media Consultant, Founder of Other Than That and Exec Producer/Host of Social Media Hour.
  • How to Leverage Traditional Media with Addie Broyles, Food Writer for the Austin American-Statesman and (additional speakers TBA)
  • Building Your Personal Brand with Jaden Hair, Founder of and Food Columnist for the Tampa Tribune.
  • Blogger SEO Tips with Tony Adam, Director of Search Marketing for BillShrink (formerly with Yahoo! and PayPal) and John Shiple CTO of Moderated by Serena Ehrlich, SVP Social Media for Startup Army.
  • Making Your Blog “Go Viral” and Building Community with Webby-Award winner Ben Huh, Publisher of and
  • Selecting Content, Building Buzz & Growing Readership with Nichelle Stephens, Co-Founder of Cupcakes Take the Cake, Emily Farris, Author of Casserole Crazy Cookbook and Cathy Erway, Publisher of the Not Eating Out in New York (blog) and The Art of Eating In. Moderated by Jaden Hair of
  • Monetizing Your Blog via Advertising and Brand Relationships (the publisher’s perspective) with Babette Pepaj, Founder of
  • Dealing with FTC Disclosure Guidlines with Brian Solis, Principal of FutureWorks and Author of several books including the newly-released Engage! and Sarah Evans, Public Relations/New Media Consultant and President of Sevans Strategy. Moderated by Erik Deutsch, principal of ExcelPR Group.
  • Working with Brands (the brand/marketer’s perspective) fireside chat with Babette Pepaj and Jessica Randazza, Marketing Manager at Digitas (a digital communications agency for KitchenAid USA)

Sponsors of TECHmunch Austin

While all of the above speakers are confirmed, you never know what can happen in life. Specific workshop topics and speakers could change. This caveat applies to any event of this kind. Most events don’t make this sort of disclosure, but the team here at TECHmunch bends over backwards to be open and honest. Nuff’ said.

Got a question? You can reach us at: @BakeSpace or @SteamyKitchen

Notes on ticket prices: This event is intended primarily for food bloggers, who can attend at a discounted rate.  If you represent a brand, marketing/PR firm, online publisher,  or other non-blogger entity, please purchase a “Brand/Corporate Level” ticket. Thanks!


Coming soon… TECHMunch events in Los Angeles, New York, Chicago, Tampa, San Francisco, Seattle & Indianapolis… to name a few. Sign up for alerts here if you’d like to be notified when TECHmunch will be coming to your area.

We snuck out of Rancho La Puerta, hired a taxi and went on a brewery tour of Tecate. I think I like this look!

left to right: Sarah Evans, Babette, moi, Melanie, Diane and Gail