We have something very exciting launching on Steamy Kitchen next week, Dec 14th! In celebration of the holidays and the end of 2020, we wanted to do something special for the Steamy Kitchen family! This will be an ongoing series throughout 2021.
We are very excited to finally announce we will be launching 7 DAYS OF SPARKLY GIVEAWAYS : A 7 DAY SERIES!
Next week, every day, we will be launching a new and exciting giveaway for you to win some of our highest value of prizes EVER! Each day we will be giving away a beautiful, unique piece of jewelry from Effy! You may be thinking how on earth we are giving away such beautiful pieces for 7 days.. Let’s dive into why below!
7 Days Of Giveaways Video
Watch Jaden explain her story behind this new giveaway series!
About Effy Jewelry
Effy Jewelry is a luxury American jewelry company founded by Effy Hematian. The Effy company has been designing and manufacturing jewelry in the US for over 3 decades! Effy is a favorite jewelry brand in Macy’s, Nordstrom and often found in luxury travel boutique stores on luxury cruises and resorts!
Effy uses more than 150,000 carats of precious gemstones each year and maintains the highest standard in manufacture excellence and integrity. Their wide range of beautiful necklaces, rings, earrings and bracelets are unique and of incredible quality!
Image Credit: www.effyjewlery.com
How We Got This Stash of Amazing Jewelry
Back in January (or maybe it was even earlier….ugh this entire year has just been a blur), I purchased over 100 pieces of the gorgeous Effy jewelry at liquidation prices.
The local Sears in Las Vegas was shutting down, and they were just clearing out all of their inventory of jewelry. So, I purchased the entire lot, thinking, “Oh, I can create an online discount jewelry store!”
The Effy fine jewelry is absolutely stunning with diamonds, rubies, garnets, sapphires and other precious stones. This is a very well-known brand (check out their stuff!) that’s sold at Macy’s Nordstrom’s, Sak’s Fifth, and high-end cruise ship jewelry stores.
We spent two months photographing the jewelry, building the online store and creating a business plan. Right when we were ready to launch….Covid happened.
Shakes fist in air….”curse you, covid!!!”
I just didn’t feel right launching a jewelry store when people were getting laid off left and right. So, I just put the project on hold, waiting for a better time.
But, that better time hasn’t come yet, and all this beautiful jewelry is just taking up space in my safe deposit box at the bank. AND…I lost my enthusiasm for being a jewelry store retailer.
SO….my team came up with the idea to just give it away. Yup….all of it. All $167,380.00 worth of jewelry.
FAQ’s…Because I Know You’re Curious:
- Yes, the jewelry is authentic. The original Effy tags with retail prices are on each piece. The Effy jewelry was purchased directly from Sears, one of the largest retailers of genuine authentic Effy jewelry, and we have a receipt from Sears.
- Am I really giving away this jewelry? YESSSSS….and I can’t wait to see the happy faces of our winners!
- Are you REALLY giving away $167,380.00 worth of jewelry? Ugh, that sounds like a lot of money, doesn’t it? $167,380.00 is the full retail price of all the pieces. I purchased the jewelry at the liquidation prices, so I only spent a small fraction of that.
- Why are you giving away the jewelry? I’ve been publishing Steamy Kitchen for FOURTEEN YEARS!!! We’ve hosted giveaways since day one, and started with very small items, like cookbooks and little kitchen doo-dads. Over the years, and especially the past 8 years, we’ve made giveaways/sweepstakes a big part of our business strategy. Our income comes from advertising on the website (I know….everyone hates ads….but hey, it’s what funds the prizes.) Do I think I’ll make my money back from giving away the inventory of jewelry? Probably not….but we do make plenty of money from the rest of the website, and this year has been pretty darn good for us. It seems that Covid has forced everyone to stay home, cook and have a little fun entering sweeps on SteamyKitchen.com. This year has been very good to us, and we’d love to share the good fortune and good prosperity flow.
- How do we know if I’ve won? Every single one of our giveaway winners are listed here. We announce new winners each week in our weekly newsletter, and also in a weekly blog post. Many (most) of our winners provide us with a smiling photo that we publish so that you can see real people won real prizes. We email winners directly (make sure you add email@example.com in your contacts, and drag our newsletters out of “promos” folder and into your “inbox” so that you don’t miss our emails!
- When do the giveaways end? Each giveaway will be running the full 90 days (as all of our giveaways run for 3 full months). Giving you plenty of time to enter daily and rack up your entries! We will post all winners once drawn!